Managing Reviews to Create a Strong Online Presence
Do you research reviews before eating at a restaurant? Do you check multiple review sites when purchasing a product, especially if it has a large price tag? Consumers use online reviews and online review sites to research and make informed purchasing decisions. From restaurants to gadgets and more, online reviews are part of the purchasing process. Most smart businesses have already been creating and running programs that encourage consumers to leave reviews on popular sites relevant for the business and industry. Regardless of your industry, if you run a business, your customers will probably use the internet to learn more [...]
New Amendment offers Competitive Advantages for Nursing Employment
As you may have recently heard, effective September 27, the Texas Health and Human Services Commission (HHSC) adopted an amendment to Title 26 of the Texas Administrative Code, Chapter 556, regarding Nurse Aides and Nurse Aide Training and Competency Evaluation Programs. What this means is that now Assisted Living communities are eligible to be designated clinical sites, allowing them to conduct on-site training for Nursing programs. Offering Nursing instruction onsite is a great recruiting and employee benefit. This gives Assisted Living communities a competitive advantage in the job market which is especially important given the ongoing Nurse shortage in [...]
New Dual Membership Program with Argentum and TALA
In the October TALAView, TALA unveiled the launch of a dual membership with Argentum. This new dual program is especially for smaller Assisted Living providers in Texas. TALA is very excited to offer this membership program because we strive to serve Assisted Living providers of all sizes and we continue to seek new ways to offer value to our members. This is a first-of-its-kind special opportunity for our smaller member providers in Texas to access – for free – Argentum benefits valued at $2,500. With this membership, Argentum includes their extensive industry research reports, white papers, webinars, discounts, member-only subscriptions, [...]
Surveys Illustrate Impact of Covid Policies on Recruiting and Retention
TALA recently surveyed our Assisted Living provider members on masking and Covid-19 vaccine policies to ascertain their impact on employee hiring and retention. Results indicate a variety of experiences however overall, most indicated that masking and infection policies have not had a negative impact on recruitment and retention. Most respondents to both surveys represented a larger network of Assisted Living (AL) communities. In all surveys, about 20% of respondents had 30 or fewer beds. At least 50% of responses indicated that Covid-19 infection protocols including masking and vaccines have not had an impact on retention. Regarding mask policies, more than [...]
NINE TALA MEMBER PROVIDERS RANKED AMONG TOP 25 BY FORTUNE
Congratulations to the following nine TALA member providers for being ranked in Fortune’s List of 25 Best Workplaces in Aging Services Senior Housing and Care: The Aspenwood Company, Atria Senior Living, Belmont Village Senior Living, Frontier Management, Legend Senior Living, Holiday by Atria, Sagora Senior Living, Silverado Senior Living, and Sunrise Senior Living. Fortune created this list based on survey feedback in the Great Place to Work® employee survey. Companies that make the Best Workplaces in Aging Services List represent the best of the Senior Living Industry and their own markings and rankings. The Great Place to Work Institute measures [...]
Recruiting Tips Here to Stay
Senior Living providers share insights on changes to recruiting that work and are here to stay. Over the past year, operators have been sharing changes to traditional recruiting efforts that have had a positive impact on their recruiting and retention efforts. Below is a brief summary of some top Recruiting Tips that Assisted Living providers say are here to stay. Recruiting is managed just like the sales process. Hold weekly recruiting meetings among hiring managers to review candidate traffic metrics, hiring, offers, and more. Review hiring expectations and goals. Expectations are set for quick response times to candidates, just [...]
Recruiting with the Sales Process Works!
In TALA’s February Blog, the recruiting question was asked, "Is the answer in senior living sales strategies?” On March 8, 2022 a Senior Housing News article, ‘Sales People Could Recruit’: Juniper, The Springs Living Harness Sales Processes, Talent to Confront Labor Crunch, by Tim Regan and featuring TALA Member, Lynn Katzmann of Juniper Communities, the question was answered with a resounding YES! The article describes the industry challenges to recruit and hire staff at the start of the pandemic. As salespeople were on pause to move residents in, Juniper realized an opportunity to leverage the skills in sales people in [...]
Recruitment in 2022 – A Race To Win Candidates
Today’s job market is forcing Senior Living operators to rethink response times to applicants. Is the answer in senior living sales strategies? 2021 presented the industry with the most challenging recruitment environment in the history of assisted living. Providers have adapted to pandemic level staffing as if it is a new normal. The hopes of workers returning to pre pandemic times, which was not so great before, is long gone. The Great Resignation has affected senior living as many workers have stopped working for various reasons shrinking the applicant pool even more. So, the race begins to attract job candidates [...]
Early Retirement Impacts On The Labor Pool
A large majority who have left the workforce are older Americans. Can senior living operators tap into this pool of potential future job seekers? Individuals have left the workforce for a myriad of reasons since the start of the pandemic. Some due to layoff, health concerns, child care, or any number of other personal reasons. However, among those who have left and are not returning, no group is larger than older Americans who chose early retirement. Nearly 70% of the 5 million people who left the labor force during the pandemic are older than 55.… CNN Business reports The impact [...]
Attitude Of Gratitude
Do opportunities lie within a recruitment and retention strategy when viewed with an Attitude of Gratitude? As we head into the holidays, the time to reflect back with immense gratitude to all who serve in senior living is with greater meaning this year. The pandemic has lingered on with uncertainty and strain on communities and all those who support them. Yet, so many individuals continue day in and day out to show up with a positive attitude and serve. Thank you! Thank you all for your ongoing commitment, for the endless extra hours and efforts, and for the dedication to [...]
TALA Survey Results: The Future Of Recruiting
Survey results share insights into the future path of recruiting The Future of Recruiting TALA Workforce Development Committee workgroup was tasked with surveying senior living professionals to compile a list of best recruitment platforms used in today’s environment along with best applicant engagement practices. A survey was completed in July of 2021 with 78 senior living professional respondents. The survey revealed insights into the future path of recruiting. Over 80% of companies who responded are using job boards, such as Indeed, as their primary source of recruiting, with social media advertising as a close second at 70%. Almost all report [...]
Where is everyone? Crickets
September 2021, Rose Saenz, Vice President of Workforce Development, TALA Working to understand why recruiting frontline staff is so difficult Driving around town, help wanted signs are everywhere! So where is everyone? According to the Texas Labor Market Review as of August 2021, the Help Wanted Online Index (HWOI) has increased 9.1% from just last month. Wage and Salary employment increased over the month in July by 80,900 jobs with 10 of 11 major industries adding jobs. The unemployment rate has dropped to 6.2% in Texas with 876,900 people unemployed. Supply and demand is not in sync. Texas HWOI shows [...]
Diving Into The Needs Of Today’s Workforce
From the desk of Rose Saenz, VP of Workforce Development, TALA Senior Living operators are all too familiar with challenges in attracting and retaining employees. Prior to the pandemic operators experimented with technology, bonuses, and other ways to draw interest into the workforce. Now, the pandemic has shifted priorities from ‘nice to have’ to ‘must have’ actions. It comes as no surprise to operators that employees want good pay, good benefits and a good culture. What has taken the spotlight is ever rising pay. The pandemic and political pressures pushed frontline worker wages in some markets from what was considered [...]
Creating A Culture Of Empowerment!
From the desk of Rose Saenz, VP of Workforce Development for TALA Communities across the industry are witnessing, in real time, extremely high turnover rates and lack of engagement from staff. A recent analysis of nursing facilities published by the Journal Health Affairs based on Payroll-based Journal (PBJ) reporting looked across the US in 2017 and 2018 of more than 15,000 facilities studied off federal data, reviewed 492 million shifts worked by 4.4 million staffers. The findings concluded 95% staff turnover rates primarily noting RNs, LVNs, and CNA’s as the main positions affecting the high turnover. These results are pre-pandemic. [...]
Staffing Challenges Related To The Pandemic
From the desk of Rose Saenz, VP of Workforce Development for TALA Communities across the industry are experiencing added staffing pains related to the pandemic. In a recently published white paper by OnShift titled, Survey Report Workforce 360, over 2100 senior living professionals were surveyed. A 22% year over year increase use of staffing agency was reported to fill critical shifts. Many surveyed noted the increase use of agency is a direct response to pandemic related needs. If you are feeling alone facing increased staffing pressures in 2020, know that 67% of those surveyed noted recruiting and hiring qualified job [...]