Atlas Senior Living
Molly Davis Nedley is a seasoned experiential marketing expert with a passion for championing the senior living industry across the country. With over 15 years of experience in the field, she has become a respected thought leader and innovator, best known for implementing new marketing techniques that drive direct sales.
Molly's expertise lies in crafting and championing unique and memorable experiences that engage seniors and their families, helping them feel intrinsically motivated, connected and empowered. Her approach to marketing is grounded in research and data-driven insights, which she uses to develop targeted strategies that resonate with the target audience. Over the course of her career, Molly has worked with leading senior living companies, including national and regional providers, as well as individual communities. She has helped launch successful marketing campaigns, developed branding initiatives, and created engaging events and programs that have resulted in increased occupancy rates, and positive word-of-mouth referrals from thriving residents. She also prioritizes partnerships with national influencers in order to maximize organic, relevant, and inspiring PR opportunities. Molly is currently the Sales & Marketing Director with Atlas Senior Living, helping to open their first community in Texas, The Oscar at Georgetown.
With her experience as a Recreational Therapist, Activities Director, Sales Director, Executive Director, and National Director of Entertainment & Programming for various senior living companies, her focus has also been sales, social media, business development strategies, leadership and team management, and event/program development.
Molly is also a thought leader and enjoys sharing her knowledge and expertise with industry professionals through conferences, webinars, and workshops. In her free time, Molly enjoys hiking and spending time with her family. She holds a Bachelor's degree in Dance from Texas Woman’s University and a Master's degree in Recreational Therapy from Texas State University.
“Waking up everyday to radically improve the experience that our seniors deserve, continues to be my distinct honor.” -Molly Davis Nedle
Topic: “VR in Senior Living: Building Communities to Thrive"