|3:15 – 4:15 pm
- Nursing & Dementia: Hollie Glover – “The Heartbreak & Cost of Isolation: Strategies for Coping”
In December of 2020, the CDC reported that among US adults surveyed more than 40% said they had at least one mental health event in 2020. 11% of those interviewed said they had seriously considered suicide in 2020. The majority of those interviewed were over the age of 65. Approximately 31% of all suicides were health care workers last year. We are all in a state of “collective grief” from the past year’s events. We will talk seriously about the cost of the pandemic and how isolation has affected all of us. Practical advice to help us change our thought process and perceptions will be detailed.
We all watched it happen within our walls. How many of our resident’s and staff’s deaths were due to the virus and how many of them were Covid related due to loneliness and isolation? How many of our resident’s family members did we lose to a broken heart? Why were there more than 26,000 additional dementia deaths last year than in 2019? We will look at the latest statistics concerning residents, family care partners, and professional health care workers. We will discuss ways to equip our resident’s families as they work their way through the grief and loss of isolation.
Now, more than ever, we must practice emotional hygiene, but you cannot treat a wound you do not know you have. Many of us in healthcare have been working on autopilot for over a year now. Let’s discuss 5 real solutions and learn doable self-care and coping skills.
- Marketing: Anthony Ormsbee-Hale – “Interview Best Practices for the Accidental Recruiter”
Finding qualified candidates is one of the most significant business challenges facing employers, and solutions are elusive. Yet many organizations continue to recruit using ineffective methods. In Senior Living, many of the leaders tasked to hire new recruits are also the nurse, chef or other department leader and lack the time and background that a full-time recruiter has at many large organizations. To win the race for talent, every business—no matter the industry or size—must deliver a spectacular candidate experience. Whether you are an experienced recruiter or you landed in the position by chance, this is a must-attend session. Anthony Ormsbee-Hale shares best practices and easy to adopt solutions that will improve your hiring capabilities and guide you through a candidate's job search; identify crucial touchpoints; and provide tips and insights on how to reach, engage and convert more qualified job seekers into applicants.
- Leadership: James Lee – “Content Strategy and Thought Leadership in Senior Living”
Content marketing is a specific type of marketing around the creation and sharing of valuable and relevant material, such as social media posts, blogs, videos, podcasts and articles (as well as other content), to gain a clearly defined target audience and convert them to customers.
Imagine that you come across a website for a cooking event. You see digital banners everywhere hyping the upcoming event. You see pop-up fields to enter your information to receive promotional giveaways like a drink coozie; you can submit a photo of your favorite dish and hashtag the event for a chance to win free tickets; and you see flyers about the next event they're hosting after this one.
All of that is marketing, but it isn't content marketing.
Content marketing in this example would be a blog about the "8 most important cooking utensils that every kitchen should have"; a video about why good cleaning habits is essential for home cooks; a podcast episode with a well-known chef that helps you think through how to put together efficient shopping lists.
Advertisement’s hype. Content helps.
All advertisements are inherently disruptive. They pull your attention from what you are doing. Content marketing is a magnet. It draws people into what they want to be doing.